Search engine optimization (or SEO for short) is the practice of improving and optimizing your website in order to increase its visibility when people search for products or services related to your business on Google and other search engines.
Read MoreThe average person spends about 2 hours a day on social media. This means that your business has a 2 hour window of opportunity to reach your potential customers and clients while they’re scrolling on their phones every day.
This is great news! A strong social presence is so important for connecting your business with not only new customers, but also the current ones who already know and love your brand.
Read MoreBranding goes beyond the traditional logos, fonts, colours, and content tone. When establishing your brand, what often goes overlooked is brand photography. As the saying goes, “a picture is worth a thousand words,” and when it comes to your business, proper photography can go a long way, especially for conveying your message to clients. We’re taking a closer look at how photography is more important than ever before for brand storytelling.
Read MoreA brand is so much more than a logo and a colour scheme. Brand identity encompasses the look and feel of your business online and how it interacts with clients. Unfortunately, many companies don’t pay attention to their brand’s identity until they have a problem with customers and how they interact with the company. Here’s why an emphasis on maintaining a brand identity is so crucial to your business.
Read MoreIn today’s incredibly online-focused world, running a business requires a strong online presence. It is more crucial than ever before to stand out from the digital crowd and connect with your clients to help stay relevant. Your brand’s digital identity is the key to communicating with customers and dictating who you are and what you have to offer.
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