Why Your Business Needs to Stand Out Online in 2022

In today’s incredibly online-focused world, running a business requires a strong online presence. It is more crucial than ever before to stand out from the digital crowd and connect with your clients to help stay relevant. Your brand’s digital identity is the key to communicating with customers and dictating who you are and what you have to offer.

Digital opportunity

Year over year, the number of internet users grows in Canada and it is projected to continue growing in the next five years. This increase in users means that there are increasing opportunities for your business to be seen by people. With an increase in users and more businesses taking notice, the importance of standing out is crucial. To stand out, your website, social media presence and other digital assets need to work together to build a cohesive brand that is approachable for your clients.

A strong online presence starts with a website

When people interact with your brand online, they want it to be as simple as possible and feel like they can trust your business. A professional and user-friendly website is the first step to connecting with your clients and standing out online.

When users are presented with clean designs, easy navigation, and a straightforward way to get in touch with you, you’re setting up an approachable brand and more easily connecting with the people who matter most to your business. Your site is often your first impression; it needs to draw people in, make them feel confident, and encourage them to interact with you.

How your site can stand out from the crowd

With user experience being critical for a website, different aspects of design need to be considered. Minimalist layouts have been trending for some time now because of their ability to make web pages more attractive and simplify a visitor’s experience.

Microinteractions can also help you stand out from other sites online. These tiny details can include animations when the cursor hovers over objects or when the page is scrolling. This may seem insignificant, but they can add an element of fun to a site. Microinteractions can also be educational and help users navigate a web page and explain images or prompts on your site.

Engage on social media

Right after a solid website comes the necessity of connecting with clients via social media. In today’s virtual world, social media has become more important than ever for brands. By staying consistently active on social media platforms, you’ll ensure that your brand is always up-to-date and relevant to your clients.

You’ll need to do some research before determining which platform will work best for your brand. Creating a social media presence doesn’t mean having your brand show up on every platform available. You need to see where your audience is and ensure that you can reach them on the platform of their choice.

Design Rooster

When it comes to creating digital identities for brands, Design Rooster works one-on-one with clients to ensure their business is represented correctly and defined online. From website design to corporate photography to social media advertising, our team focuses on creating the most for your brand so that you can stand out from the crowd. Contact us now to get started.