Maintaining Brand Identity - Why it Matters
A brand is so much more than a logo and a colour scheme. Brand identity encompasses the look and feel of your business online and how it interacts with clients. Unfortunately, many companies don’t pay attention to their brand’s identity until they have a problem with customers and how they interact with the company. Here’s why an emphasis on maintaining a brand identity is so crucial to your business.
Where clients see your brand
Your brand is typically experienced through visual mediums like business cards, brochures, flyers, signage, apparel, websites, emails and social media. Beyond print and digital channels, your brand also expands into the words on your website. Many businesses forget how powerful the written word can be for your brand. Beyond colours and displays, your content is one of the first ways people connect your business.
How a well-maintained brand identity goes a long way
CONSISTENCY
Messaging is vital for a business, and a brand identity helps to ensure you always have a consistent message across all your platforms. Your brand identity defines your tone, look, and style, and once that is formulated into a unique identity, it is simple to apply it across print and digital.
RECOGNITION
Your brand identity helps guarantee that your brand is always properly represented on marketing materials, your website, and on social media. This proper representation helps to build awareness. A unified brand identity across different platforms means a greater chance of more memorable contact with potential customers.
DIFFERENTIATION
Think about the brands that you know most. Where have you seen them? And when you see them, does it always have the same look and feel? Maintaining a brand identity means a unified look. A unified look adds to a creative brand design that stands out among competitors.
PROFFESIONALISM
When your brand identity is haphazard, undefined, or inconsistent, you are telling potential clients that there isn’t much care being put into the business. You need to start small with your brand identity to sell your professionalism because even the smallest missed detail can spell unprofessionalism for your brand. Think about email address, colours for your logo, business cards, and then keep expanding outward to help develop your identity.
Your brand identity and Design Rooster
If you need help maintaining a brand identity and keeping it consistent across digital and print mediums, Design Rooster can help. We specialise in bringing brands to their fullest potential. No matter your industry and your business goals, Design Rooster can create a unique and impactful brand identity. Contact us now to get started.