How Photography Distinguishes Your Brand From the Competition

Branding goes beyond the traditional logos, fonts, colours, and content tone. When establishing your brand, what often goes overlooked is brand photography. As the saying goes, “a picture is worth a thousand words,” and when it comes to your business, proper photography can go a long way, especially for conveying your message to clients. We’re taking a closer look at how photography is more important than ever before for brand storytelling.

Connecting your clients to your team

The perfect opportunity for your clients to get to know your team is through personnel headshots. Properly showing your team to the world helps humanize your company and make it more approachable. With the right photographer, you can correctly represent the people behind your brand and increase recognition with key business representatives.

Team photography also helps to present the feel of a company as a whole and attract potential new clients and team members. You can use team photography to highlight the personality behind your employees by taking shots of your team members in areas outside of your office space.

Photographing the workspace

Speaking of your office space, it also needs proper photography! This is especially important for brands and businesses that welcome clients into their offices or storefronts. Photography for your office or storefront is an open window to your brand for potential clients and employees.

Workspace photography in the corporate world can often be called architectural photography, and the ins and outs are a must-know for any photographer looking to represent a brand.

Avoid stock images to show people in the workplace. Instead, go the extra mile and show your team in their office doing what they do best.

Photography of the products behind your brand

When a business needs photography of their products, they aren’t just displaying what they offer to the world. Product photography also reflects on the brand itself. If you provide a service, photography of your team in action, interacting with clients and carrying out jobs is your best shot of proper representation of your business’ offerings.

If you sell products, the photography should highlight how the product works with the branding on the packaging. Product photography should always enhance, liven, and elevate both the product and the brand itself. With the right photographer shedding light on your products, what they are and how they are made will seem more real for clients, making it easier to connect with your product or service.

Photography by Design Rooster

At Design Rooster, our team of photographers has years of experience capturing a brand’s identity and bringing it to the forefront of a company. We work closely with our clients and ensure that the visuals that help represent their business excel expectations and adequately shine a light on your team, products, and services. Contact us now to get started and discover how we bring your brand to life through photography.