Should your business be outsourcing social media management?
The average person spends about 2 hours a day on social media. This means that your business has a 2 hour window of opportunity to reach your potential customers and clients while they’re scrolling on their phones every day.
This is great news! A strong social presence is so important for connecting your business with not only new customers, but also the current ones who already know and love your brand.
The challenge however, is creating content that your potential customers and clients actually want to see. How can you focus on running your business while also trying to create valuable content to post on your social media channels?
Luckily, you have a few options:
You can do this yourself and dedicate hours of your own time and energy every day to research and create meaningful content and interact with your communities online;
You can hire a social media manager and have someone internal who is familiar with your business and pay an additional full-time salary;
You can outsource this job to a marketing agency who knows social media inside and out and can use proven strategies and tactics to make content that converts.
That third option sounds pretty good, right?
When you begin outsourcing social media management to an outside agency, you get to take advantage of their expertise in the field. They can help you strategize your goals and come up with new post ideas. They can make photo, video, and graphic content for your accounts. They can interact with your audience and make sure that the pieces you post are engaging and valuable to your audience.
At Design Rooster, we can do all of those things for you so that you can spend less time worrying about what to post next and more time focusing on your business.