You Need Search Engine Optimization (SEO)
First of all, what is SEO?
Search engine optimization (or SEO for short) is the practice of improving and optimizing your website in order to increase its visibility when people search for products or services related to your business on Google and other search engines.
Why is SEO so important?
You want people to visit your website. Period. SEO does that… For free!
A good SEO strategy will help give your website that little extra push above your competitors to the top of search results on places like Google and Bing. It will guide people to you naturally, no ads required. It is a valuable tool for brand awareness, building relationships with prospective customers, and positioning yourself as the authority in your field.
SEO makes your website more visible, meaning more traffic and more opportunities to convert prospective customers into paying customers.
What makes SEO so difficult?
As more and more high-quality content is uploaded onto the internet every minute of every day, more and more effort is required by marketers to pay attention and build upon their SEO strategies and tactics. This is why the cost of search engine optimization (and the demand for it) is on the rise.
There are so many little things that affect the reason why your website will show up higher or lower in each individual search. There are 3 key elements that have the most effect on your webpage’s SEO.
3 Key Elements That Affect SEO Marketing
1. Keywords
Arguably the most important SEO technique, keywords are the words and phrases that web searchers use to find content online. Completing research and implementing these words into your webpages is one of the most effective ways to get people who are already interested in your products and services onto your website.
We made a whole Instagram post further detailing keywords and SEO!
2. Content
As Bill Gates once wrote, content is king. It’s what carries you toward reaching and engaging with your audiences. The more content you publish, the more opportunities you are creating for your customers to find you. It will allow you to build relationships with prospective customers by becoming the voice of authority and the expert in your field.
Good content (for SEO) should be educational but also interesting, relevant, and shareable. Try creating:
Videos
Blogs (like this!)
Listicles
Infographics
How-to guides
Social media posts
3. Off-Page SEO
External optimization that happens away from your website and links back to your webpages creates credibility and authority with SEO rankings. Building backlinks to your website from external sources tells search engines that the content on your website is valuable and high-quality, which helps to build upon your perceived expertise and reputation in your field.
Strategies to build backlinks can include guest blogging, mutual blog linking, influencer marketing, and even creating great infographics that get shared on places like Pinterest.
Holistic SEO: A Long-Term Strategy
At Design Rooster, we practice “holistic SEO”.
With this strategy in place, our primary goal is to build and maintain the best websites possible for our clients. We don’t try to trick Google into placing your website at the top of search results; instead, we invest in long-term, sustainable strategies. If we work on improving the SEO on each existing webpage and make sure that all your new content is at a high-quality standard, then your chances of ranking on the first page of search engines will improve too.
At the end of the day, Google wants to give its users the absolute best results for their search queries. Those results have great informative content, and they are user-friendly, fast, and easily accessible.
Boost Your SEO With Design Rooster
With Design Rooster, your website can score higher.
Our mission is to make SEO accessible for all of our clients. By focusing on a holistic SEO strategy, we work toward optimizing every aspect of your website. While we practice sustainable SEO with your site users in mind, and we are confident that your business will benefit in the long run.